Advertising/PR Interview Questions

• Why do you want to pursue a career in advertising?
• How would you describe the position of an account executive?
• If a client didn't agree on a marketing plan for a specific product, how would you resolve this problem?
• How would you "sell" an idea to a potential client?
• Describe an advertising campaign that you think is particularly successful (or unsuccessful)? Why?
• What do you think is the most effective advertising medium to reach consumers?
• How do advertising agencies contribute to the success of a brand or how can they make a brand more successful?
• Why do you want to work for our advertising agency?
• How would you describe our advertising agency? What is your perception of our advertising agency within the advertising industry?
• How well have you performed academically?
• Describe your strengths and weaknesses. How will they help or hinder our advertising agency?
• Describe where you have been part of a successful team. What part did you play in the success of the team?
• Have you taken any courses you can apply to the position?
• Describe the three most important skills you have that would play a key role in your advertising career. Which of the three skills are your weakest?
• What makes you opt for advertising as your field? Is it by choice or by accident?
• From your own opinion, what is the most effective advertising medium for businesses at the moment? Why?
• How do you describe the advertising field today? And how would you compare the industry to 10 years ago?
• Is newspaper advertising becoming obsolete today? Why? Do you think advertising through the local newspaper is costly?
• What are the hot media of advertising today? What makes you think so?
• If you were tasked to create an advertisement board next to our close competitor, how would you go about making sure our advertisement stands out from the competitor and the rest?
• Some people claim that the advertising industry does not offer a clear-cut career path. How would you react to this statement?
• How would you describe the criteria needed for someone to be a huge success in this field? Do you think you possess all these criteria?
• What are the best ways to measure the effectiveness of advertising initiatives? For those elements that cannot be quantified, how do you justify that the financial commitment is worth the investment?
• How do you go about devising a short-term advertising and promotion strategy? For example, if next week we plan to hold a last-minute product launch, what would be your actions?
• Some advertising media are pretty tough to work with. What would be your courses of actions to make sure that relationship is smooth and no communication breakdown occurs at any time?
• Networking is an important aspect in advertising. How do you assess and evaluate yourself in this element?
• What is your approach to generate interest from prospective clients in our services? How has this approach been performing?
• If one day you realized that the advertising field has become a neglected and forgotten area, what would be your next ideal field to jump to?
• Advertising is closely associated with many elements of job specialties. For example - design, copy writing, editing, sales, marketing, customer support, technical support and so on. From your own view, can you list down these elements according to priority, i.e. which comes first?
• Good advertising comes with a good price. How would you argue with the statement? Are you agreeable to this?
• Some business owners are very skeptical when it comes to advertising, especially when it involves them spending a lot of money without certainty in results and outcome. How do you fix this misconception?
• Is internet advertising the biggest advertising medium?  How does it compare to TV, radio, magazines, and traditional newspapers?
  
• What is a public relation?
• What are the main responsibilities in Public Relations (PR)?
• What are the different work styles you observe in a public relations job?
• What do you think is the work context in public relations?
• How can it be analyzed to find something which is "newsworthy" about the business?
• Tell me about Free Publicity.
• What is a Press Release?
• Tell me about the job you are interviewing for three years from now. Why will you land it?
• What is corporate communication?
• If you are employed, how can you add value to the company based on qualification and experience?
• How and where do I submit articles for publication?
• What is the definition of advertising?
• How do you hire a good PR person?
• What are the limitations of marketing?
• How do you hire a good PR firm and when should you?
• What are some creative ways to use press releases for marketing purposes?